Australis Music Group and Music Tribe to Enter Super Partner Relationship

Trevor Morrow, CEO of Australis Music Group, and Music Tribe’s CEO, Uli Behringer today announced the entering of a strategic relationship. The focus of this Super Partner relationship is to deliver an obsessive Customer Experience with unique collaborative opportunities to carry all of Music Tribe’s 1000+ Retail products, realize co-innovation of new products, co-marketing related to learning and education as well as a unique supply chain integration to ensure all products are always in stock and readily available.

Trevor Morrow commented: “Driven to inspire through music, light, and sound, Australis is honored after six years of partnership to be included in the growing global Super Partner family, which will continue to enhance the access of Australasian musicians to Music Tribe’s world-leading products.

This partnership will see an evolution of the frictionless automated business model we currently run with Music Tribe to a new level, allowing us to close the loop and ensure optimized availability and value. By adding this new dimension to our communication and fast decision-making process, everyone will benefit from faster market feedback and technological efficiencies, resulting in heavily reduced and globally attractive pricing.

In the past decade, Australis has invested millions in technology to facilitate a low-touch self-service digital platform, fully integrated supply chain, and best-in-class service network for the Australasian customer.  We are now partnering with Music Tribe who shares the same level of innovation, optimization, and customer-centric values.  

With the rapid deployment of products to over 400 retail partners around the vast Australian, New Zealand, and Pacific Island landscapes, we are ensuring that musicians have Music Tribe products at their fingertips whether online or locally supported in stores at phenomenal prices.  

Alongside this highly automated retail supply chain, Australis is proud to also house a highly trained technical team to support the commercial install and the live touring sound markets. This partnership will see TC Helicon and TC Electronic added to the exciting full range of Music Tribe products that we can offer. It is a privilege to co-innovate on products with Music Tribe to engage and empower our local customers for a truly unique and collaborative experience.

We thank Music Tribe for the trust in our strategic relationship and for continuing to deliver our shared obsessive customer experience together.

Music Tribe’s CEO Uli Behringer commented: “We are very proud to have Australis Music Group join our Super Partner family. Both companies are extremely passionate to serve our Retail Customers. This strategic relationship will now open the door for deep integration and collaboration – all for the benefit of the Customer we all love to serve.

How will the Customers benefit from this new Super Partnership?

1. Product Availability.
Music Tribe is one of the very few companies in the industry that manufactures nearly all its products in-house (https://www.youtube.com/watch?v=08yTRb69AVw). This allows us to ship all our products from our China and Malaysia factories directly to Australis Music’s warehouses, saving huge time and cost resources. Our Customers will enjoy much faster access to our existing 1000+ Retail products plus all new products, all at reduced pricing.

2. Innovative Solutions.
Australis Music’s tremendous product and market knowledge will enable huge opportunities around co-innovation for new products. With Music Tribe’s 8 global Innovation Centers and 400+ world-class engineers, we will be able to turn around product ideas in record time. We’ll soon be rolling out a Customer Co-Innovation application that will allow our Customers to directly participate in the definition and design of new solutions, products, and features.

3. Product Marketing.
Both Australis Music and Music Tribe will collaborate in the creation of digital learning and education content to help Customers to maximize the usage of Music Tribe’s products. In the coming year, we will be launching our Music Tribe Academy, an interactive Learning Management System, where our Customers and Partners can co-create courses and other content.

4. Customer Service.
With the setup of this new strategic relationship, Australis Music will now directly be supporting and servicing all Music Tribe products through its own Call Center and in-house Service Facility. Music Tribe will serve Australis with global support services as well as spare parts supply directly from our factories, hence drastically improving the product turnaround time.

Music Tribe’s Retail products do enjoy an industry-leading 3-year warranty upon registration at Music Tribe’s Community  (https://community.musictribe.com/).”

#MusicTribe #Australis #MusicGroup #SuperPartners #CustomerObsession

Cosmo Music Canada and Music Tribe to Enter Super Partner Relationship

Mark Hebert, President & CEO of Cosmo Music and Music Tribe’s CEO, Uli Behringer today announced the entering of a strategic relationship. The focus of this Super Partner relationship is to deliver an obsessive Customer Experience with unique collaborative opportunities to carry all of Music Tribe’s 1000+ Retail products, realize co-innovation of new products, co-marketing related to learning and education as well as a unique supply chain integration to ensure all products are always in stock and readily available.


Cosmo Music’s President & CEO, Mark Hebert, commented: “The entire Cosmo Music team is thrilled to have been selected as Canada’s Music Tribe Super Partner. Our shared vision for the future of heightened customer experiences including increased inventory availability and direct-to-customer fulfillment speed, as well as exemplary customer support and technical services, align and position our organizations for mutually shared success.


Cosmo Music has been a Music Tribe dealer since its original products were launched and have watched it grow into a global powerhouse of brands with superior quality and a loyal customer following. Our team of over 200 dedicated “Cosmonauts” will continue to serve Canadian Music Tribe customers with the kind of expertise, commitment, and passion that they expect and deserve.
 Our continued investment in best-in-class logistics infrastructure, our extended digital and social media outreach, and ongoing customer and technical support training lends us as an ideal partner in Music Tribe’s new supply chain model. We’re excited to get moving and can’t wait to see how the future unfolds!”

Music Tribe’s CEO Uli Behringer commented: “We are very proud to have Cosmo Music join our Super Partner family. Both companies are extremely passionate to serve our Retail Customers. This strategic relationship will now open the door for deep integration and collaboration – all for the benefit of our Customers we all love to serve.


How will the Customers benefit from this new Super Partnership?

1. Product Availability.
Music Tribe is one of the very few companies in the industry that manufactures nearly all its products in-house (https://www.youtube.com/watch?v=08yTRb69AVw). This allows us to ship all our products from our China and Malaysia factories directly to Cosmo Music’s warehouses, saving huge time and cost resources. Our Customers will enjoy much faster access to our existing 1000+ Retail products plus all new products, all at reduced pricing.


2. Innovative Solutions.
Cosmo Music’s tremendous product and market knowledge will enable huge opportunities around co-innovation for new products. With Music Tribe’s 8 global Innovation Centers and 400+ world-class engineers, we will be able to turn around product ideas in record time. We’ll soon be rolling out a Customer Co-Innovation application that will allow our Customers to directly participate in the definition and design of new solutions, products, and features.


3. Product Marketing.
Both Cosmo Music and Music Tribe will collaborate in the creation of digital learning and education content to help Customers to maximize the usage of Music Tribe’s products. In the coming year, we will be launching our Music Tribe Academy, an interactive Learning Management System, where our Customers and Partners can co-create courses and other content.


4. Customer Service.
With the setup of this new strategic relationship, Cosmo Music will now directly be supporting and servicing all Music Tribe products through its own Call Center and in-house Service Facility. Music Tribe will serve Cosmo Music with global support services as well as spare parts supply directly from our factories, hence drastically improving the product turnaround time.

Music Tribe’s Retail products do enjoy an industry-leading 3-year warranty upon registration at Music Tribe’s Community (https://community.musictribe.com/).”

#MusicTribe #CosmoMusic #Canada #SuperPartners #CustomerObsession

Andertons Music UK and Music Tribe to Enter Super Partner Relationship

Lee Anderton, Managing Partner of Andertons Music Co. and Music Tribe’s CEO, Uli Behringer today announced the entering of a strategic relationship. The focus of this Super Partner relationship is to deliver an obsessive Customer Experience with unique collaborative opportunities to carry all of Music Tribe’s 1000+ Retail products, realize co-innovation of new products, co-marketing related to learning and education as well as a unique supply chain integration to ensure all products are always in stock and readily available.

Lee Anderton commented “I’m incredibly honored that Uli & the team at Music Tribe has invited Andertons to become a Super Partner. Andertons prides itself on putting the customer first & has built a reputation for making entertaining, honest & impartial video content, reaching an audience of tens of millions of musicians in every corner of the globe. We’re so excited that Music Tribe wants to be a part of this, and I cannot wait to start this new era of our relationship. Over the last 10 years, Andertons has invested millions of pounds in 1st class logistics, customer service & e-commerce, and the whole team is looking forward to being able to offer the entire Music Tribe range of amazing brands to our ever growing number of customers around the world.

The Music Tribe range of brands are market leaders. Behringer, TC Electronic, TC Helicon & Tannoy are already big selling brands for Andertons, but this new Super Partnership will enable us to bring more focus to these brands, as well as give us the opportunity to offer some exciting new brands for us like Bugera, Midas, Turbosound and many more!

Andertons will be stocking more and investing more in supporting customers that are looking to buy or already own products from these brands. Uli Behringer is a visionary when it comes to product design, manufacturing & customer-centric service & we share many core values when it comes to putting the customer first. I believe this Super Partnership will be great for Music Tribe, great for Andertons & most importantly, great for our customers.”

Music Tribe’s CEO Uli Behringer commented: “We are very proud to have Lee and his Andertons team join our Super Partner family. Both companies are extremely passionate to serve our Retail Customers. This strategic relationship will now open the door for deep integration and collaboration – all for the benefit of the Customer we all love to serve.

How will the Customers benefit from this new Super Partnership?

1. Product Availability.
Music Tribe is one of the very few companies in the industry that manufactures nearly all its products in-house (https://www.youtube.com/watch?v=08yTRb69AVw). This allows us to ship all our products from our China and Malaysia factories directly to Cosmo Music’s warehouses, saving huge time and cost resources. Our Customers will enjoy much faster access to our existing 1000+ Retail products plus all new products, all at highly competitive pricing.

2. Innovative Solutions.
Andertons’ tremendous product and market knowledge will enable huge opportunities around co-innovation for new products. With Music Tribe’s 8 global Innovation Centers and 400+ world-class engineers, we will be able to turn around product ideas in record time. We’ll soon be rolling out a Customer Co-Innovation application that will allow our Customers to directly participate in the definition and design of new solutions, products, and features.

3. Product Marketing.
Both Andertons and Music Tribe will collaborate in the creation of digital learning and education content to help Customers to maximize the usage of Music Tribe’s products. In the coming year, we will be launching our Music Tribe Academy, an interactive Learning Management System, where our Customers and Partners can co-create courses and other content.

4. Customer Service.
With the setup of this new strategic relationship, Andertons will now directly be supporting and servicing all Music Tribe products through its own Call Center and in-house Service Facility. Music Tribe will serve Andertons with global support services as well as spare parts supply directly from our factories, hence drastically improving the product turnaround time.

Music Tribe’s Retail products do enjoy an industry-leading 3-year warranty upon registration at Music Tribe’s Community  (https://community.musictribe.com/).”