Vichai Trading (1983) Co., Ltd and Music Tribe Sign Enterprise Super Partner Relationship


Thitikorn Sopchokchai, Director of Vichai Trading (1983) Co., Ltd and Music Tribe’s Customer Solution Leader, Pete Sadler today announced the entering of a strategic relationship. The focus of this Super Partner relationship is to deliver an obsessive Customer Experience with unique collaborative opportunities to carry all of Music Tribe’s 1000+ Enterprise products plus select Midas Retail Products, realize co-innovation of new products, co-marketing related to learning and education as well as a unique supply chain integration to ensure all products are always in stock and readily available.
Enterprise refers to Music Tribe’s Professional Division, which serves the Install and Live & Touring Sound Customers through dedicated distributors, representatives, integrators and contractors, who all work in close partnership with Music Tribe’s Customer Solutions and Technical Support teams.
Music Tribe is currently heavily investing in both its Install and Live & Tour Sound solutions, delivering leading-edge products from its Enterprise brands:
 - Midas (Install and Live & Tour Sound Products)
 - Lab Gruppen (Install and Live & Tour Sound Products)
 - Turbosound (Live & Tour Sound Products)
 - Tannoy (Install Sound Products)
 - Klark Teknik (Install Sound Products)
 - TC Electronic (Broadcast Products)

Thitikorn Sopchokchai commented: “It is with great pride and honor to become a part of Music Tribe’s Enterprise Super Partner. This new relationship is yet another milestone in our decade-long partnership with Music Tribe and its brands: Tannoy, Lab.Gruppen, Midas and Klark Teknik. We are excited to continue to work with Music Tribe to provide the best products and services, deliver the best possible customer experiences, and grow our businesses through our shared visions.”

Pete Sadler commented: “We are very proud to have Vichai Trading (1983) Co., Ltd join our Super Partner family. Both companies are extremely passionate to serve our Enterprise Customers. This strategic relationship will now open the door for deep integration and collaboration – all for the benefit of the Customer we all love to serve.

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