Thomann and Music Tribe to Enter Super Partner Relationship
Hans Thomann, CEO of Thomann GmbH and Music Tribe’s CEO, Uli Behringer today announced the entering of a strategic relationship. The focus of this Super Partner relationship is to deliver an obsessive Customer Experience with unique collaborative opportunities to realize co-innovation of new products, co-marketing related to learning and education as well as a unique supply chain integration to ensure all products are always in stock and readily available.
Hans Thomann commented: “The Super Partner relationship between Thomann GmbH and Music Tribe is unprecedented in the industry. However, it is a continuation of decades of close and trusted relations between our two companies. What unites us is that we are both owner-led companies that focus on our customers, characterized by flat hierarchies resulting in the ability to make decisions quickly and flexibly to the customers’ benefit.
Music Tribe with its retail brands Behringer, TC Electronic, TC Helicon and Bugera, etc. has become our no.1 selling brand while also offering one of the highest product quality levels. It is also rooted in a close personal relationship between two visionaries in the industry. Music Tribe's famous speed and flexibility in developing new products and optimizing existing ones meshes perfectly with Thomann's renowned spirit of innovation in customer service and dedication to getting their customers the best deal possible in terms of both support and prices.
Thomann supports customers in their buying decisions with a 400-strong team of sales agents who can draw on detailed product expertise and state-of-the-art training to advise them in 24 languages and are available through all current means of communication. A staff of 300 exclusively provides after-sales services from instrument and equipment repairs and maintenance to supply of spare parts, with a dedicated separate call center offering rapid and straightforward assistance in twelve languages.
The newly launched Super Partner relationship will build on the excellent two-way communication between Thomann and Music Tribe. In the past, both companies have frequently cooperated in determining production quantities and flow of supplies. Now, they will enter into co-development of new products and optimization of existing ones. Thomann is known for putting the customer first and will do everything to enable Music Tribe to react even more immediately to customers' desire for new and optimized products, while Thomann will achieve greater availability of Music Tribe's portfolio at significantly reduced prices for the customer.
The most vital goal for us as an MI retailer is to preserve and enhance musicians' enjoyment by advocating for them and providing them with the best possible service and an unparalleled customer experience, and to constantly improve our efforts in doing so. In this endeavor, Music Tribe is an ideal partner, since we share the vision to always get the best deal to our customers; we can and will build on this vision. We strongly believe in the quality of Music Tribe's portfolio, and we are overjoyed to now enter into a new-level partnership with Music Tribe to meet the constantly growing demand in a forever evolving market. Working closely together to coordinate the production and availability process promises benefits in greater availability, efficient costs structures and more attractive prices.
With this Super Partner relationship agreed, we look forward with a great sense of optimism to the future: a shared future in which we will be even better able to satisfy the demands and fulfil the wishes of our international customers.”
Music Tribe’s CEO Uli Behringer commented: “Hans and I have a personal relationship for more than three decades. We are both extremely passionate to take this great relationship to an unheard-of level, in order to serve our Retail Customers. For decades, Thomann has been leading the industry through unsurpassed Customer Experience, which perfectly matches Music Tribes’ Customer Obsession Vision. This strategic relationship will now open the door for a deep integration and collaboration – all for the benefit of the Customer we all love to serve.
How will the Customers benefit from this new Super Partnership?
1. Product Availability.
Music Tribe is one of the very few companies in the industry that manufactures nearly all its products in-house (https://www.youtube.com/watch?v=08yTRb69AVw). This allows us to ship all our products from our China and Malaysia factories directly to Thomann’s warehouses, saving huge time and cost resources. Our Customers will enjoy much faster access to new products, all at reduced pricing.
2. Innovative Solutions.
Thomann’s tremendous product and market knowledge will enable huge opportunities around co-innovation for new products. With Music Tribe’s 8 global Innovation Centers and 400+ world-class engineers, we will be able to turn around product ideas in record time. We’ll soon be rolling out a Customer Co-Innovation application that will allow our Customers to directly participate in the definition and design of new solutions, products and features.
3. Product Marketing.
Both Thomann and Music Tribe will collaborate in the creation of digital learning and education content in order to help Customers to maximize the usage of Music Tribe’s products. In the coming year we will be launching our Music Tribe Academy, an interactive Learning Management System, where our Customers and Partners can co-create courses and other content.
4. Customer Service. With the setup of this new strategic relationship, Thomann will now directly be supporting and servicing all Music Tribe products through its own Call Center and inhouse Service Facility. Music Tribe will serve Thomann with global support services as well as spare parts supply directly from our factories, hence drastically improving the product turnaround time.
Music Tribe’s Retail products do enjoy an industry-leading 3-year warranty upon registration at Music Tribe’s Community (https://community.musictribe.com/).”
Music Tribe’s COO David Hunter added: “We are truly excited about this wonderful relationship with Thomann, while now taking it to a complete new level. We’re currently reinventing our whole organization by means of extreme digital transformation and automation of all repetitive processes. Our objective is to become a highly strategic and insight driven organization, and we’re currently investing over US$ 50m in fully automating our current China operation. Last year we acquired 50 acres of land in Malaysia where we’re planning our second fully automated manufacturing plant.
We’re very proud to have entered into strategic relationships with Microsoft and Siemens around a state-of-the-art 4.0 factory (https://www.plm.automation.siemens.com/global/en/our-story/newsroom/music-tribe-electronics-smart-factory/87404) in line with our relentless execution on our Customer and Digital Obsession Vision.
Chuck Surack, CEO of Sweetwater, and Uli Behringer, CEO of Music Tribe, today announced the entering of an industry-first strategic relationship. The focus of this Super Partner relationship is to deliver an obsessive Customer Experience with unique collaborative opportunities to realize co-innovation of new products, co-marketing related to learning and education as well as a unique EDI collaboration to ensure all products are always in stock and readily available - now at up to 40% reduced prices.
Sweetwater’s CEO, Chuck Surack, commented: “This unique opportunity as a Super Partner with Music Tribe fits neatly into our vision and enhances our ability to serve our customers’ needs. With this factory-direct relationship, we expect that in the near future our customers will experience a noticeable increase in availability of Music Tribe products. In addition to carrying over 1,000 Music Tribe products, we are delighted to provide best-in-class technical support and service for our customers. It’s a win-win for everyone.”
Music Tribe’s CEO, Uli Behringer, commented: “With this new setup, all our Retail products will now go through e-commerce channels, while AVL Media Group (www.avlmediagroup.com) will act as Music Tribe’s dedicated US distributor for the Install as well as the Live and Tour Sound Enterprise market, who will continue to serve all our valued integrators and contractors.”
We are extremely honored and thrilled to enter this truly purposeful relationship with Sweetwater, who will serve our retail customers with Music Tribe’s entire offering of Retail brands and products. For decades, Sweetwater has been leading the industry through unsurpassed Customer Experience, which matches Music Tribe’s Customer Obsession Vision. This strategic relationship will now open the door for a deep integration and collaboration – all for the benefit of the Customer.
How will the Customers benefit from this new Super Partnership?
1. Product Availability.
Music Tribe is one of the very few companies in the industry that manufactures nearly all its products in-house (https://www.youtube.com/watch?v=08yTRb69AVw). This allows us to ship all our products from our China and Malaysia factories directly to Sweetwater’s warehouses, saving huge time and cost resources. Our Customers will now enjoy much faster access to new products, plus a cost reduction of up to 40%, in line with our philosophy to pass on savings to our Customers.
2. Innovative Solutions.
Sweetwater’s tremendous product and market knowledge will enable huge opportunities around co-innovation for new products. With Music Tribe’s 8 global Innovation Centers and 400+ world-class engineers, we will be able to turn around product ideas in record time. We’ll soon be rolling out a Customer Co-Innovation application process that will allow our Customers to directly participate in the definition and design of new solutions, products and features.
3. Product Marketing.
Both Sweetwater and Music Tribe will collaborate in the creation of digital learning and education content in order to help Customers in maximizing the usage of Music Tribe’s products.
In the coming year we will be launching our Music Tribe Academy, an interactive Learning Management System, where our Customers and Partners can co-create courses as well as other content.
4. Customer Service.
With the setup of this new strategic relationship, Sweetwater will be directly supporting and servicing all Music Tribe products through its own Call Center and inhouse Service Facility.
Music Tribe will serve Sweetwater with global support services as well as spare parts supply directly from our factories, hence drastically improving the product turnaround time.
Music Tribe’s Retail products do enjoy an industry-leading 3-year warranty upon registration at Music Tribe’s Community (https://community.musictribe.com/).”
Music Tribe’s COO David Hunter added: “We are truly excited about this wonderful relationship with Sweetwater, while now taking it to a completely new level. We’re currently reinventing our whole organization by means of extreme digital transformation and automation of all repetitive processes. Our objective is to become a highly strategic and insight driven organization, and we’re currently investing over USD 50M in fully automating our current China operation. Last year we acquired 50 acres of land in Malaysia where we’re planning our second fully automated manufacturing plant.
We’re very proud to have entered into strategic relationships with Microsoft and Siemens around a state-of-the-art 4.0 factory
(https://www.plm.automation.siemens.com/global/en/our-story/newsroom/music-tribe-electronics-smartfactory/87404) in line with our relentless execution on our Customer and Digital Obsession Vision.”
BACK CAN Series
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Music Tribe Appoints AVL Media Group as its Enterprise Distribution Partner for U.S. and Canada
Following the recent transition from Starin Distribution, Music Tribe is delighted to announce that AVL Media Group has been appointed as Music Tribe’s new Enterprise Distribution Partner for the North American and Canadian markets.
Enterprise refers to Music Tribe’s Professional Division, which serves the Install and Live & Touring Sound Customers through dedicated distributors, representatives, integrators and contractors, who all work in close partnership with Music Tribe’s Customer Solutions and Technical Support teams.
The company is currently heavily investing in both its Install and Live & Tour Sound solutions, delivering leading edge products from its Enterprise brands:
• Midas (Install and Live & Tour Sound Products)
• Lab Gruppen (Install and Live & Tour Sound Products)
• Turbosound (Live & Tour Sound Products)
• Tannoy (Install Products)
• Klark Teknik (Install Products)
• TC Electronic (Broadcast Products)
CEO Uli Behringer comments: “We have been successfully working with AVL Media Group for over 10 years to serve our Canadian Customers and we’re very excited about AVL’s commitment to expand into the U.S. market. All of Starin’s representatives will be signed on with AVL to ensure a seamless transition and we like to thank all our Partners and Customers for their trust and continuity.”
AVL’s CEO Stephen Kosters comments: “AVL Media Group and Music Tribe are now totally focused on ensuring product availability, replenishing inventories and working with our Valued Enterprise Customers to successfully deliver their projects. AVL has also committed to provide full service and technical support for its U.S. Customers. We are extremely excited about this expanded Partnership and we look forward to a bright 2021 and beyond.”
Music Tribe COO David Hunter adds: “Music Tribe is absolutely committed to serving our Enterprise Partners and providing full solution, product and service offerings through our established and respected channels. We are committed to make product availability our highest priority and we’re currently shipping large amount of inventory to AVL’s new warehouse in Champlain NY.”
QCI Series
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High-Performance Dual Concentric In-Ceiling Loudspeakers for Installation Applications
The Tannoy QCI Series Ceiling and Surface Mount Speakers are designed to serve our Installed Sound Customers.
From: $110
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SAMPLE & HOLD / RANDOM VOLTAGE MODULE 1036
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A classic analog sample and hold module. The 1036 features discrete transistor circuitry to add vintage character and is equipped with onboard clock frequency controls, frequency range switches, clock on/off switches, trigger/gate select switches, manual sample switches, internal random signal level controls, external signal input attenuators and clock frequency modulation attenuators to create amazing sounds.
The best part? It’s at a very affordable list price of $99. :)
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PCI Series
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Dual Concentric In-Ceiling Loudspeakers for Installation Applications
The Tannoy PCI Series Ceiling Speakers are designed to serve our Installed Sound Customers.
From: $225
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FAD Series
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Commercial Amplifier with Direct Drive Technology, Dante Networking and Energy Star Certification
FAD603
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List Price: $550
FAD1202
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List Price: $600
FAD2402
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List Price: $650
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